Breaking down the building blocks of your brand (to build it back up again).


Grow your brand based on the the facts

Critical thinking is the analysis of available facts, evidence, observations, and arguments to form a judgment. Here at SBM, we provide a Critical Thinking approach for businesses that need support in growing their brand based on data, rather than aesthetic.

5 steps

to critical thinking

1. Dialogue

Having a direct dialogue with the key stakeholders of the business is the time to discuss the future plans for the organisation over the next 3 to 5 years, whilst also reflecting on the current state of play to understand where they are and where they want to be.

2. Data

Critical Data is the information supplied by a customer that assists SBM in the understanding of past business performance. This can include raw sales data, store or location data, Google Analytics, native in-house reporting and or company published reporting and/or insights.

3. Analysis

Critical Analysis is a macro process of looking at a business in its entirety. Using the client supplied critical data, our analysts teams begin the process of dissecting the information to create a picture of performance and future opportunity.

4. Planning

Based on our analysed information, our planning teams provide a breakdown for each channel recommended to a client and apply methodologies, budgets and projected ROI for each of those recommendations.

5. Activation

More than just a reporting tool, SBM as a non-traditional Marcomms agency can activate all recommendations in the final report.

Customers of SBM may move to activate a plan in it’s entirety, or take a more segmented approach to reaching their growth and development goals. Regardless of the final path to activation, SBM can manage the creation of all content, assets, whilst manage channels across search, social and above the line media to deliver the planned outcomes and goals.


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