Accolade Wines is one of the world’s largest wine companies by volume, with a global reach of more than 140 countries. One of its brands, St Hallett’s Winery, represents the spirit and soul of wine-making in the Barossa and has distinguished itself as one of Australia’s most respected wine brands.
Accolade Wines wanted to communicate with an audience that understands and appreciates its current and vintage range, at optimum times to maximise wine purchases. SBM offered both the technology and the strategy to reach as much of the target audience as possible for the brand, at the right times.
In Easter of 2019, Accolade Wines it ran a campaign consisting of multiple emails sent out over a two-week period to increase sales and build awareness of the brand.
Accolade Wines was looking for new strategies to enhance its Easter Wine Club campaign for St Hallett , to increase sales and build awareness of the brand. SBM suggested integrating SMS, via the SBM technology platform TractionNext, as a secondary campaign element to complement its existing email marketing strategy. Including this additional element to the campaign gave a sense of urgency over the Easter long weekend.
This multi-channel strategy aimed to drive traffic to the St Hallett website via email, while SMS was used to bring people to the cellar door, located in the heart of the Barossa Valley.
We were blown away by the results of the Easter Wine Club campaign. SBM exceeded our expectations and delivered a huge uptick in sales and foot traffic to our cellar door.
Wine Club Activations Coordinator