Martec is a wholesaler of ceiling and bathroom fans, and lighting products, with over 50 years’ experience in the electrical industry.
SBM developed a creative strategy that strengthened brand presence and built trust with the Martec audience at key purchasing moments, in order to achieve greater market share and increased sales.
Building brand trust through visual communication.
Martec wanted to build on its existing market reputation, targeting retailers and increasing customer loyalty. Focusing on the ‘I want to buy’ moment with consumers and leveraging relationships with retailers, Martec engaged SBM to review its in-market aesthetic and remove any customer hesitations hindering success.
SBM examined all aspects from the brand style guide which dictates how the products will look on a retail shelf, through to packaging designs and the detail of the product presented to the consumer. SBM devised a strategic roadmap for subtle brand enhancements to bring Martec’s diverse marketing collateral in-line with its goal of cementing the brand as a leader in its field and featuring in major retailers and industry resellers.
A recognisable powerhouse brand.
The branding campaign consisted of revising the approach for packaging, product photography and display, printed finishes and overall brand creative strategy.
This multi-channel approach improved all aspects of the Martec brand, allowing the refreshed aesthetic to bring new consumers and retailers to the brand, and retain the loyalty of existing customers and retailers.
Bringing product to life.
“SBM was the key to a successful rebrand. As a result of the collaborative work together, we were not only able to increase sales but move forward with a strong, coherent brand identity.”
KEN DICK, GENERAL MANAGER
– MARTEC –
High conversion rates.
This brand-driven approach had the desired impact on Martec’s retail presence. The brand was able to establish trust and recognition with its audience through an easily identifiable uniform aesthetic.
This provided clear market presence and dominance. From the moment the new aesthetic rolled out into retail, it translated quickly to sustained sales growth, giving Martec a solid return on its brand marketing investment.
New customers increased by 16%
This put the brand in front of more likely buyers.
ROI on marketing increased by 12%
More revenue return from marketing.