Martec

CLIENT

Martec is a wholesaler of ceiling and bathroom fans, and lighting products, with over 50 years’ experience in the electrical industry.

OVERVIEW

SBM developed a creative strategy that strengthened brand presence and built trust with the Martec audience at key purchasing moments, in order to achieve greater market share and increased sales.

SERVICES

Branding
Design
Print
Packaging
Photography
Creative retouching

Project Details

Martec SBM
Branding
SBM examined all aspects from the brand style guide, which dictates how the products will look on a retail shelf, through to packaging designs and the detail of the product presented to the consumer. SBM devised a strategic roadmap for subtle brand enhancements to bring Martec’s diverse marketing collateral in-line with its goal of cementing the brand as a leader in its field and featuring in major retailers and industry resellers.

The branding campaign consisted of revising the approach for packaging, product photography and display, printed finishes and overall brand creative strategy.

Results
This brand-driven approach had the desired impact on Martec’s retail presence. The brand was able to establish trust and recognition with its existing market and bring in new customers and retailers through an easily identifiable uniform aesthetic.

This provided clear market presence and dominance. From the moment the new aesthetic rolled out into retail, it translated quickly to sustained sales growth, giving Martec a solid return on its brand marketing investment.

  • New customers increased by 16%
    → This put the brand in front of more likely buyers.
  • ROI on marketing increased by 12%
    → More revenue return from marketing.
  • Gross sales increased by 7%
    → Market share and revenue increased
Martec branding catalogue SBM
Martec branding packaging SBM
Martec branding SBM
Martec branding packaging SBM
Martec brand refresh SBM
Martec branding packaging SBM
Martec branding product photography SBM
Martec branding product photography SBM
Martec branding product photography SBM
Martec branding icon SBM
Martec branding product photography SBM

SBM was the key to a successful rebrand. As a result of the collaborative work together, we were not only able to increase sales but move forward with a strong, coherent brand identity.

Ken Dick
General Manager
Martec
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