For over 60 years, Sebel has been a market leader in creating the best Australian-made furniture. Proudly supporting local manufacturing and Australian jobs, the business is known for iconic, high quality furniture for schools, government facilities, churches, councils, recreation and healthcare facilities.
For Sebel’s annual B2B catalogue, SBM created one catalogue for both primary and secondary schools.
The catalogue was developed not only to showcase the products, but also how they can be used to create unique spaces in schools. SBM designed the catalogue to clearly highlight how the same collections can create very different learning spaces by arranging furniture pieces in a variety of ways. To further help consumers, colour palettes were also developed to show what ranges could visually go well together.
During the design process, Sebel was going through a rebrand, so the creative team had to be mindful of merging the old and the new, creating a catalogue that would still seem relevant when the rebrand launched.