packaging | SBM https://sbm.com.au End-to-end marketing agency Mon, 27 Nov 2023 02:35:47 +0000 en-AU hourly 1 https://sbm.com.au/wp-content/uploads/2023/02/cropped-SBMSiteIcon-32x32.png packaging | SBM https://sbm.com.au 32 32 Priceline https://sbm.com.au/project/priceline-packaging/ https://sbm.com.au/project/priceline-packaging/#respond Mon, 19 Jun 2023 05:45:45 +0000 https://sbm.com.au/?post_type=project&p=1404

Priceline

CLIENT

With over 470 Priceline and Priceline Pharmacy stores, Priceline is Australia’s leading pharmacy, health and beauty store. Their loyalty program, the Priceline Sister Club, is the largest Australian health and beauty loyalty program with over 7 million members.

OVERVIEW

Priceline briefed SBM to design beauty box packaging for their Sister Club and Mums and Bubs gift box. The designs were aimed to appeal to the target audience and utilise the brand elements to create packaging that has visual interest and stands out in store.

SERVICES

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Priceline packaging SBM
Priceline packaging SBM
Priceline packaging SBM
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WeightWatchers

CLIENT

With over 50 years of scientifically proven weight loss programs, WeightWatchers is a global company that inspire healthy habits through personalised plans such as food and lifestyle changes. Since 2018, WeightWatchers has transitioned their focus from weight loss to overall health and wellness, both physically and mentally.

OVERVIEW

For the launch of WeightWatchers’ Healthy Kitchen range of chilled ready-made meals in Woolworths, WeightWatchers wanted a refresh in design that fits within their brand guidelines. It needed to be easily recognisable for current WeightWatchers members, while still standing out for non-members who are in the decision-making process at the chilled section of the store.

SBM’s creative team developed the WeightWatchers’ Healthy Kitchen packaging with the distinctive visual language of WeightWatchers — Clean and bold colour palettes, typography, textures and imagery. The design of each ready-made meal has its own personality shown through colourways and cameo ingredients, while still maintaining as a cohesive set.

SERVICES

Design
Weight Watchers SBM
Weight Watchers SBM
Weight Watchers SBM
Weight Watchers SBM
Weight Watchers packaging SBM
Weight Watchers packaging SBM
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CONTACT

hello@sbm.com.au
02 9775 1100

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SBM acknowledges the Traditional Owners and Custodians of the Land and we pay our respects to their Elders past and present.

SBM © Copyright 2024
Cookie policy (AU)

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