Officeworks is Australia’s leading retailer and supplier of office products and solutions for small and medium-size businesses, students and households, operating through a nationwide network of 168 stores.


SBM was briefed to develop videos to support the launch of the Born craft range. The overall objectives of the launch included driving awareness and consideration of the Born craft label as a quality, affordable craft range. While keeping in mind that the audience were personal shoppers, hobbyists, craft enthusiasts and makers, we produced playful, inspiring videos showing transformation of Born craft products into projects.


Videography Animation Post production
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