Officeworks

Officeworks is Australia’s leading retailer and supplier of office products and solutions for small and medium-size businesses, students and households, operating through a nationwide network of 168 stores.

SBM has worked with Officeworks on a number of their Always On campaigns. With roughly 5 seconds to make an impact, we focused on movement and colour to grab attention as quickly as possible whilst also highlighting the product in a fun and unique way. The concept and direction were either developed by us or Officeworks, while all campaigns were shot at our studios by our photography team or animated using supplied product images. Editing was also done by us.