OMF

OMF is Australia’s fastest growing mattress retailer. It has more than 43 stores across the country, with an extensive range of affordable mattress solutions.

With OMF working towards a sustainable future, they started Project Zero. Their goal by the end of 2023 is to create the most minimal footprint possible. OMF briefed SBM to adapt their current logo to an environmental version to promote their sustainability initiative. The outcome of the logo incorporated the prerequisites such as the addition of the words “minimum footprint” and a world map. The design is distinctly Australian and still recognisably OMF so that it does not need to sit with the standard logo. The assets were rolled out to their website, EDM, posters and video.