OMF

CLIENT

OMF is Australia’s fastest growing mattress retailer. It has more than 43 stores across the country, with an extensive range of affordable mattress solutions.

OVERVIEW

With OMF working towards a sustainable future, they started Project Zero. Their goal by the end of 2023 is to create the most minimal footprint possible. OMF briefed SBM to adapt their current logo to an environmental version to promote their sustainability initiative. The outcome of the logo incorporated the prerequisites such as the addition of the words “minimum footprint” and a world map. The design is distinctly Australian and still recognisably OMF so that it does not need to sit with the standard logo. The assets were rolled out to their website, EDM, posters and video.

SERVICES

Design

OMF Project Zero SBM
OMF Project Zero
OMF Project Zero
OMF Project Zero SBM
OMF Project Zero SBM
SBM logo

CONTACT

hello@sbm.com.au
02 9775 1100

SBM Australia map

SBM acknowledges the Traditional Owners and Custodians of the Land and we pay our respects to their Elders past and present.

SBM © Copyright 2024
Cookie policy (AU)