With over 470 Priceline and Priceline Pharmacy stores, Priceline is Australia’s leading pharmacy, health and beauty store. Their loyalty program, the Priceline Sister Club, is the largest Australian health and beauty loyalty program with over 7 million members.
Priceline briefed SBM to design beauty box packaging for their Sister Club and Mums and Bubs gift box. The designs were aimed to appeal to the target audience and utilise the brand elements to create packaging that has visual interest and stands out in store.
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SBM acknowledges the Traditional Owners and Custodians of the Land and we pay our respects to their Elders past and present.