RSEA Safety


RSEA Safety is Australia’s largest indepedent safety retailer and B2B provider of workwear and safety products, which includes PPE and workplace and road safety products.


The creative and photography teams worked together for RSEA Safety’s MoveMax Eleven campaign to create a 30 second promotional reel and photography. The concepts were developed by RSEA’s in-house creative team then refined by ours to ensure the photography and video would work well together. The video was shot and edited in our Sydney studios. We highlighted the benefits of the clothes by utilising slightly exaggerated stretching and movement to demonstrate the flexibility of the range. Each frame was shot with movement in mind to reinforce the campaign tagline, “For Every Tradie, Every Move”.


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