Sebel Furniture

For over 60 years, Sebel has been a market leader in creating the best Australian-made furniture. Proudly supporting local manufacturing and Australian jobs, the business is known for iconic, high quality furniture for schools, government facilities, churches, councils, recreation and healthcare facilities.

Sebel briefed SBM with the task of creating overhead shots for stop motion videos to highlight the creative ways Sebel’s furniture can be arranged. SBM’s studio space spans over 2000m² with a ceiling height of 9m, so it was the perfect space for overhead shots. The photography team worked with the creative team at Sebel to plan and build a bespoke camera jig to shoot from a scissor lift. The floors were painted a brilliant white and pre-lighting was carried out to ensure a smooth day of shooting. Then the images were retouched, videos combined and supplied to Sebel within 48 hours of the shoot.