Teletrac Navman provides a cloud-based fleet management platform designed to help businesses capture fleet performance data including driver safety analytics, location tracking, job management and vehicle maintenance. The program is used by both small companies and national corporations.
Teletrac Navman Australia approached SBM to assist in developing a visual asset for their stand at the Brisbane Truck Show. The design had to be eye-catching yet informative and illustrate to passers-by the basics of Teletrac Navman’s Paperless Workforce philosophy and highlight their important work in encouraging diversity in transport. Alongside the stand design, SBM also collaborated on developing a Paperless Workforce eBook with accompanying videos and infographics, all using the same strong visual identity to tie the different media together. The stand received plenty of praise throughout the Truck Show, with many people discussing the Paperless Workforce concept, despite only just being introduced to it.