The Behavioural Architects

CLIENT

The Behavioural Architects are an award-winning, global insight, research & strategic consultancy business. They use the latest thinking from the behavioural sciences to help organisations decode and influence decision-making and behaviour.

OVERVIEW

Our creative team were tasked with designing and developing a visual aid for the Behavioural Architects’ Behaviour Science Tool Kit.

A deck of over 40 cards was designed that features fun illustrationsrepresenting each behaviour. Utilising the front and back of each card, bold typography and brand colours tie it all together.

When it came to printing we chose a stock that complimented the bold colours and fun illustrations of the creative. The stock has a bright shimmer that reflects the brand colours and creates a tactile experience for the user.