CLIENT

Vicinity Centres specialises in ownership and management of Australian shopping centres. Some of these include the iconic Queen Victoria Building in Sydney and Chadstone in Melbourne.

OVERVIEW

Vicinity briefed SBM to create short videos that would support retail through the ‘Shop Local’ marketing campaign, to showcase local retailers and shop owners through profiled retailer stories. The objective was to increase awareness of profiled retailers to deliver increased visitation and spend, provide a voice to centre retailers, build community engagement and drive engagement across digital channels and build positive customer sentiment.