PUBLIC RELATIONS

EFFECTIVE COMMUNICATIONS TO CONNECT WITH YOUR AUDIENCE

A smart PR strategy isn’t just a nice-to-have. It’s a crucial part of your marketing strategy if you want to manage the perception of your business, make a splash as a brand, and get the attention of your target audience. And when complemented with stand-out content, creative and digital channels, you can connect with the right people, wherever they are.

Media Relations

You: want to create newsworthy moments, reach decision-makers, and make your mark as a brand – for all the right reasons. Us: we’ve got audience insights, creativity, deep understanding of Australian media, and a network of media contacts to deliver impactful campaigns and valuable media coverage. Sounds like a perfect match to us.

Media Training

Dropping that memorable soundbite takes practice and preparation. We tailor our media training to all levels, readying novices to looking natural on camera and veterans to answer the tough questions. A mix of theory and practice, our team brings decades of journalism experience to ensure you can handle any interview with aplomb.

Crisis Comms

Sometimes you make news for the wrong reasons. It’s tempting just to ignore it and hope it goes away. But that’s a great way to turn one story you didn’t want to see into many stories you really don’t want to see. A crisis communications plan allows you to calmly navigate your way through rough seas, handling potentially bad publicity with grace.

Thought leadership

Making memorable media moments requires more than talking about your offering. Thought leadership establishes your credibility, engages your target audiences, and differentiates you from competition. We can shape your insights and share them with the world, whether it’s in the media, on stage or on LinkedIn.

Content creation

You can’t get to a destination without a map and to hit your PR goals you need to plan how you tell your story, convey your values, and persuade people to engage with you. We work with you to develop your point of difference and deliver your message in a way that grabs your audiences’ attention.

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I consider SBM an extension of my team. The team constantly goes above and beyond to support the communications and marketing teams on a variety of projects that speak to different audiences and often take place on a variety of channels. The work SBM produces is always of the highest standard and I can depend on the team to understand the brief, meet deadlines and generally exceed expectations.

Kirsty Matta
Communications Lead ANZ
Dell Technologies